Boardwalk Entrance

Wildwood, NJ
Summer 2007

Located at the end of the city’s primary East/West avenue and bisecting the town's primary beach parking location, Stokes Architecture aimed to create a new focal point for the town. The nine foot stainless steel letters of the sign are visible to all motorists entering the city via rio Grande Ave., and the colorful use of stamped concrete and brick paving as well as the "beach ball" bollards invite pedestrians in a friendly, playful way to enter the boardwalk. The space also acts as a public transit stop, as visitors can take the vintage 1950's tram car up and down the boardwalk. These planning strategies have paid off, as the plaza has become a busy gathering place, a great photo opportunity, and a contemporary icon for the town.